About
This course delves into effective Young Adult book marketing, moving beyond generic tactics to understand the unique psychology of YA readers. Learn to tap into the emotional heartbeat of this audience, which values authenticity, representation, and deep connection. Discover how to create multidimensional marketing content, leverage key platforms like BookTok and Instagram, and build vibrant reader communities that champion your stories. From crafting compelling brand identity to planning launches that resonate, this course equips you with strategies to earn clicks, loyalty, and a lasting presence in the dynamic YA literary world.
You can also join this program via the mobile app. Go to the app