About
This course unveils the secret to book marketing success: reader psychology. Learn why readers truly buy books – not just for story, but due to subconscious emotional and identity triggers. You'll explore how decision-making systems work, the power of first impressions, and the influence of social proof. Dive deep into understanding emotional triggers across genres, leveraging cognitive biases like anchoring and scarcity, and tapping into identity and belonging to build fandoms. This course equips you with practical strategies to align your blurbs, titles, covers, and overall author messaging with how readers naturally choose, transforming your marketing from guesswork to powerful, ethical persuasion.
You can also join this program via the mobile app. Go to the app