About
Your backlist is a goldmine—but only if readers know it exists. In today’s fast-moving publishing world, it’s easy for older titles to fade into the background. But with the right approach to marketing backlist books, those stories can become long-term assets that keep selling, engaging, and expanding your reader base—long after their original launch. In this course, you’ll learn how to breathe new life into your backlist and introduce it to new audiences—whether your books came out six months ago or six years ago. You’ll explore techniques for identifying which titles have untapped potential and how to refresh them through smart content updates, better metadata, stronger keywords, and aligned cover redesigns. We’ll dive into platform optimization to ensure your books work for you across Amazon, Goodreads, your website, and social channels—boosting visibility without overwhelming your followers. You’ll discover the power of evergreen content and learn how to create lasting marketing assets for long-term success. From seasonal promos and themed bundles to boxed sets and reader funnels, we’ll show you creative, sustainable strategies for marketing backlist books effectively. You’ll also learn how to avoid burnout by automating key elements and turning your backlist into a self-sustaining part of your author business. Whether you’ve written one book or twenty, this course gives you the tools to unlock the full value of your existing work. Instead of reinventing the wheel, you’ll build a long-term strategy that generates income, increases discoverability, and brings your backlist back into the spotlight—exactly where it belongs.
You can also join this program via the mobile app. Go to the app