About
Fiction and non-fiction readers are drawn in by completely different things—so your marketing strategy needs to reflect that. This course is built for authors who are ready to stop guessing and start building smart, sustainable marketing plans that match their genre, their audience, and their voice. Whether you're writing gripping thrillers, sweeping fantasy, practical guides, or memoirs with heart, you’ll discover how to market your book with intention—not imitation. Inside, we break down the key differences between fiction and non-fiction marketing so you can craft a plan that works for your specific goals. Fiction authors will explore how to build emotional connection, spark curiosity, and grow a loyal audience—using tools like social storytelling, visual branding, and reader-focused content that resonates beyond the page. You’ll learn to think like a fan, not just a marketer. Non-fiction authors will learn how to position themselves as trusted voices in their space. From content strategy to authority building, we’ll walk you through creating credibility, reaching the right audiences, and building long-term relationships rooted in value. This self-paced course includes powerful insights, real examples, and strategies that work even if you’re starting small. By the end, you’ll walk away with a custom-fit marketing plan and the clarity to grow your book’s reach—without burning out or blending in. Your genre matters. Your story matters. Your readers are out there—let’s go find them.
You can also join this program via the mobile app. Go to the app