Author Social Starter: 7 IG Posts + 7 BookTok Clips in a Week

Social media doesn’t have to swallow your writing time. In this mini course, you’ll build a simple, repeatable plan that produces seven Instagram posts and seven clips tailored to BookTok for authors in a single week—no dancing, trend-chasing, or burnout. You’ll lock your voice, choose three durable content pillars, and craft scroll-stopping hooks, captions that convert, and clear calls-to-action that funnel readers to your newsletter or sales page. We’ll walk through a fast, one-sitting batching workflow: shot lists, A-roll/B-roll ideas, on-screen text, captions and subtitles for accessibility, basic lighting and framing, and a lightweight style kit so every video looks on-brand. You’ll also get plug-and-play templates for reels/TikToks, a caption formula and hashtag sets, and a scheduling cadence that fits around your writing hours. Finally, we’ll show you how to track the only metrics that matter—retention, saves, shares, and click-through—and iterate without starting from scratch. By the end, you’ll have a full week of content queued, plus reusable templates, a hook bank, a filming checklist, and a 60-minute weekly workflow you can repeat all month. You’ll leave with a ready-to-run BookTok for authors system that grows your audience while you keep drafting.