About
This course delves into book pricing psychology, teaching authors to navigate the emotional complexities of assigning value to their creative work. You'll learn to detach from fear-based pricing and understand how readers perceive price as a signal of value and quality. The course covers the science behind buyer perception, leveraging price anchoring, understanding various pricing thresholds and formats, and implementing strategic discounts without devaluing your work. Discover how different genres and audiences respond to pricing, and build a customized, long-term pricing strategy that aligns with your author brand, supports your revenue goals, and effectively drives reader engagement and sales.
You can also join this program via the mobile app. Go to the app