Creating Digital and Print Author Swag for Events and Readers

Swag isn’t just a fun extra—it’s a powerful part of your marketing strategy. In this course, you’ll learn how to create author swag for events and online spaces that not only delights your readers but also strengthens your brand identity and extends your reach. Whether you’re preparing for a convention, bookstore signing, blog tour, or virtual launch, we’ll walk you through designing both digital and print swag that readers actually want to keep, use, and talk about. From bookmarks and postcards to digital wallpapers, checklists, and themed downloads, you’ll discover how to select swag that fits your genre, speaks to your audience, and supports your long-term promotional goals. You’ll explore practical aspects like cost-effective printing, packaging, and shipping, as well as tips for creating visually cohesive items that reinforce your author persona. We’ll also cover how to display swag at live events, bundle it for giveaways, or offer it in your store or newsletter as reader magnets. By the end, you’ll know how to craft swag that feels thoughtful, on-brand, and professional—so whether someone meets you at a festival or downloads a bonus from your website, your story stays with them. This is your guide to turning swag into strategy.