About
This course fundamentally shifts how authors approach promotion, teaching strategic author media outreach to podcasts, BookTubers, and influencers for impactful book marketing. You'll learn why early outreach builds anticipation and why readers trust recommendations from authentic voices more than traditional ads. Explore the unique ecosystems of podcasts, YouTube, Instagram, and TikTok, understanding their cultures, strengths, and how to align your book and personal strengths with the right platforms. From crafting compelling personal brands and effective pitches that offer value, to navigating follow-ups, handling rejection professionally, and maximizing media appearances, this course provides a long-term, data-driven strategy for sustainable visibility and connection.
You can also join this program via the mobile app. Go to the app