Building a Book Marketing Funnel When most authors think about marketing, they picture activities that happen in bursts—posting on social media when a book is released, running a giveaway, or sending out a newsletter when there’s something big to announce. But real marketing, the kind that steadily brings in readers and turns them into long-term fans, doesn’t work in random spurts. It works through systems.

Foreign Rights, Translations, and Global Markets When most authors picture their book release, they often imagine holding the first copy in their hands, seeing their name on Amazon, or walking past a shelf in their local bookstore. But the truth is, the world of publishing is much bigger than a single market. Beyond English-language editions and local distribution lies a vast opportunity—foreign rights, translations, and international markets.

United States Book & Literary Events How to use this guide Most festivals run annually; always check the current year’s dates on the linked pages (some events rotate dates or expand to multi-week formats). Libraries and city cultural sites often host Local Author Fairs  and summer reading kickoffs —great add-ons around the big festivals. Alabama