Building a Book Marketing Funnel When most authors think about marketing, they picture activities that happen in bursts—posting on social media when a book is released, running a giveaway, or sending out a newsletter when there’s something big to announce. But real marketing, the kind that steadily brings in readers and turns them into long-term fans, doesn’t work in random spurts. It works through systems.

Case Study: How One Indie Author Sold 10,000 Copies in a Year Indie publishing has opened a door that was once bolted shut. Today, authors don’t need to wait for a publishing house to greenlight their dreams—they can take their stories directly to readers, often with spectacular results. But while the opportunities are vast, the reality is also sobering: most self-published books sell fewer than 250 copies in their lifetime. That’s why stories of breakout indie success are w

Building an Author Website That Works for You In today’s publishing world, having an author website isn’t optional—it’s essential....

Creating a Compelling Book Blurb in Under 200 Words If you’ve ever stood in a bookstore aisle or scrolled through endless book listings...

The Basics of Building an Author Brand When you hear the word “brand,” you might think of logos, color palettes, or flashy marketing...