Building a Book Marketing Funnel When most authors think about marketing, they picture activities that happen in bursts—posting on social media when a book is released, running a giveaway, or sending out a newsletter when there’s something big to announce. But real marketing, the kind that steadily brings in readers and turns them into long-term fans, doesn’t work in random spurts. It works through systems.

What Happens After You Sign a Book Deal? You’ve done it—you’ve signed a book deal. After months, maybe years, of writing, revising,...